Search Engine Optimization (SEO)
Helping your website appear in Google’s search results. It’s part science, part common sense.
There are over 1 billion websites on the web. How on earth does your website stand out from the crowd? That’s where SEO, which stands for Search Engine Optimization, comes in.
With any website, new or been around forever, it’s vital that you can be found in Google’s search results. That’s why all our websites are set up in an “SEO-friendly way”. SEO is the process of putting into place all the little things that help get people to visit your site. After all, no visitors means no customers.
We understand the principles of SEO.
Nobody who is being honest will guarantee to get you to the top of Google or Bing. Please keep away from anyone making those sorts of claims. Honestly! They can actually harm your online reputation.
So, how can we help with SEO?
We will discuss the importance of SEO at the beginning of a web design project. We will make recommendations based on your specific needs.
This might include an audit of SEO performance on an existing site. What we need is to highlight keywords (the words and phrases people use when searching online) to ‘target’. We can monitor performance and re-prioritise and re-target over time.
Setting goals – ways of measuring your website’s success – can really help. Goals might be sales, visitors, leads or people completing a contact form.
Website structure and content
Your website needs to be set up correctly. Pages need to be easy to find and follow a logical structure. Page layouts should present information clearly.
The pages on your website must contain great content that’s unique to you. But they should also use good titles, have links pointing to them from other websites. Some of these things are easy to set up with the admin tools your website will contain.
Your website should also be fast and secure. Google wants all websites this way and uses it as one of the many factors it uses to rank websites. The web hosting that we provide will tick that box. Your site will be super-fast and have the ‘S’ after the http in the address – this website is https://www.madeintrenbania.com – that will show the little padlock in the address bar in your browser.
Search Engine Optimization is a bit of a mouthful, but SEO is a bit like exercise. Once you are fit, then your fitness is easier to maintain. It will take time and some work to get your website fit, but once it is, it’s easier to keep that way.
Measuring your website’s performance
Ultimately, your website is only a success if it achieves your goals. We use tools like Google Analytics and Search Console to measure how well your site is performing in terms of goals, and in terms of a myriad other little bits of data that can help to tweak things to be even better.