A major website rebrand, followed by steady improvements to increase volunteer involvement across the UK.
The Conservation Volunteers, or TCV, is a UK-wide charity that works to create healthier and happier communities for everyone – communities where their activities have a lasting impact on people’s health, prospects and outdoor places.
Following a rebrand in 2012, we had six weeks to turn a set of designs into a fully-fledged site with a variety of content types. It was a very large site, with well over one thousand pages, so this was a big job.
We carried out an initial audit of the existing website to determine which pages were performing well and which weren’t. There followed a short period (remember, we only had six weeks) of consultation with TCV staff to decide on the structure of the new website.
Then the migration began! The existing site was built using an IT company’s bespoke content management system, but there was, unfortunately, no means for exporting data in any useful form. That meant a particularly tedious couple of weeks manually copying content to the new site. We had set up content types and templates in Drupal to make this a lot easier!
We also incorporated a number of scripts that pull data from TCV’s sophisticated in-house database system. This ensures that all staff can update parts of the website without needing direct access.
A little further down the line and we continue to make improvements to the website. Recent improvements include a responsive theme, embedding further scripts to display data about volunteering activities. This has helped people who wish to volunteer find a suitable volunteering opportunity near them using a postcode search.
We also help TCV with much of their social media, SEO and AdWords.
Custom Drupal, Information Architecture, Mobile Accessibility, UX & Prototyping, Website Design, Quality Assurance, SEO & Analytics, Speed Optimization, Copy Writing
Get in touch for a FREE strategy call
